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World Cup 2010 will be the first time a worldwide live event delivers content in 3D, HD, and streaming video.
World Cup final will be the first time a live event of this magnitude will harness high-speed, big-pipe networks in ways never before tried. The sheer enormity of the data surging across fibre optic cables around the world is staggering, more so when you consider the layers of coverage: live 3D, HD television, online streaming, mobile, text, still images and voice, all of which will test hardware, software and people to extremes.
The difference this time around is that the event will reach beyond traditional media such as print, television and radio far more than ever before. This time around, technology is giving audiences a plethora of options in how they consumer the spectacle.
The biggest technology shift was to be the broadcasting of games in 3D. Twenty five games were on tap as a joint venture between Sony and ESPN, which holds the world broadcast rights. But a fight between FIFA and Aruna AG, the Swiss firm that was supposed to be selling the stream into 800 digitally equipped theatres in 80 countries, has put that in jeopardy.
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